Privacy Policy

Effective Date: [Insert Date]

Formula Boats of Missouri (“Company,” “we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website or interact with us online or offline.

This policy is designed to comply with applicable federal law and Missouri state law.

1. Information We Collect

A. Information You Voluntarily Provide

We may collect personal information when you:

• Submit a contact form
• Request pricing or availability
• Schedule service
• Apply for financing
• Subscribe to updates
• Communicate with us via phone, email, or SMS

This information may include:

• Full name
• Email address
• Phone number (including mobile number)
• Mailing address
• Boat ownership details
• Service history information
• Financing and credit-related information (submitted through secure third-party systems)

B. Automatically Collected Information

When you visit our website, we may collect:

• IP address
• Browser type and version
• Device type
• Pages visited
• Time spent on pages
• Referring website

This is collected through cookies, analytics tools, and server logs.

2. How We Use Your Information

We use your information to:

• Respond to inquiries
• Provide boat sales and service support
• Process transactions and financing requests
• Send service reminders and updates
• Improve website performance
• Send marketing communications (with consent)
• Comply with legal obligations

We do not sell your personal information.

3. Missouri Privacy Rights

Missouri does not currently have a comprehensive consumer data privacy statute like California; however, we comply with:

• Missouri data breach notification laws
• Missouri merchandising practices laws
• Federal laws governing financial data and communications

If a data breach involving your personal information occurs, we will notify affected Missouri residents as required by Missouri Revised Statutes §407.1500.

Missouri residents may request:

• Access to personal information we maintain
• Correction of inaccurate information
• Deletion of information where legally permissible

To submit a request, see the Contact section below.

4. SMS Communications & Consent

By providing your mobile phone number to Formula Boats of Missouri, you expressly consent to receive text messages (SMS and MMS) from us regarding:

• Boat purchases
• Service updates
• Appointment confirmations
• Parts availability
• Warranty information
• Financing follow-ups
• Promotional offers (if opted in)

Important SMS Terms

• Message frequency may vary.
• Message and data rates may apply.
• Consent is not a condition of purchase.
• You may opt out at any time by replying STOP.
• For assistance, reply HELP or contact us directly.

We comply with the Telephone Consumer Protection Act (TCPA) and applicable FCC regulations.

We do not share mobile opt-in information with third parties for marketing purposes.

5. Cookies & Tracking Technologies

Our website uses cookies to:

• Improve user experience
• Analyze website traffic
• Support advertising efforts

You may disable cookies in your browser settings; however, some features may not function properly.

6. Third-Party Services

We may share information with trusted third-party service providers, including:

• Website hosting providers
• CRM systems
• Payment processors
• Financing institutions
• Analytics providers

These third parties are contractually obligated to protect your information.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information.

However, no internet transmission is completely secure, and we cannot guarantee absolute security.

8. Data Retention

We retain personal information only as long as necessary to:

• Fulfill business purposes
• Comply with legal obligations
• Resolve disputes
• Enforce agreements

9. Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised effective date.

11. Contact Information

Optional: Website Checkbox Language for SMS Compliance

Use this near any form collecting a phone number:

☐ By checking this box, I consent to receive SMS messages from Formula Boats of Missouri regarding my boat, service updates, and promotional offers. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out.